One of the big challenges facing plumbers is how to get listed onto Google Maps (also known as Google Places). Being listed on Google Maps for plumbers can be a shortcut to the top of the rankings, as Google is giving more and more preference to the map listings when displaying results. Many plumbers are left frustrated when their competitors “leapfrog” them to the top by having their map listing appear in the 8-pack of map results at the top of the page.
Google Maps / Google Places is a very active area right now. Google are making a lot of algorithm changes in this area, and you will see the results changing from day to day. One minute the 8-pack of map listings is displayed at the top of the page, another minute those listings are pushed down the page and overtaken by standard organic listings. So, what to do?
The answer is to make sure you are attacking it from every possible angle. If you are strongly optimizing for both Google Maps/Places and for the natural organic listings, you are doing everything you can. At PlumbingZoom, our packages always optimize for both the natural organic listings AND the Google Maps. For plumbers, this will always be the best strategy as it also gives you strength for people who specifically choose Google Maps to perform their search (eg mobile users).
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